PRIVACY POLICY

Effective Date: [Insert Date]

Welcome to Avenue Dublin ("we", "our", or "us"). Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://avenuedublin.ie, and how we ensure your rights under the General Data Protection Regulation (GDPR).

1. Who We Are

Avenue Dublin is a clothing boutique based in Dublin, Ireland. Our website is operated and owned by Fiona Dunning, who is also the sole Data Protection Officer and Data Controller for the purposes of the GDPR.

Business Name: Avenue Dublin
Business Address: 36 Dunville Avenue, Ranelagh, Dublin 6
Website: https://avenuedublin.ie
Email: fiona@avenuedublin.ie
Data Controller: Fiona Dunning
Data Protection Officer Contact: fiona@avenuedublin.ie

2. Information We Collect

We collect various types of personal data depending on how you interact with our website and services:

a. Personal Identification Information

Name
Email address
Postal address
Phone number
Billing and shipping information

b. Payment Information

Credit/debit card details (processed securely via a third-party payment provider)

c. Technical Data

IP address
Browser type and version
Device information
Time zone setting
Operating system and platform

d. Usage Data

Information on how you use our website, including pages visited, time spent, and clicks

e. Marketing and Communication Preferences

Your preferences in receiving marketing from us and your communication preferences

3. How We Collect Information

We collect data through:

Direct interactions: Filling out forms, placing orders, signing up for newsletters, or contacting us
Automated technologies: Cookies, server logs, and similar technologies
Third parties: Payment processors, social media, or analytics providers (e.g., Google Analytics)

4. How We Use Your Data

We use your data to:

Process and deliver your orders
Communicate with you about your purchase
Send newsletters or promotional emails (only with your consent)
Provide customer support
Improve our website, products, and customer experience
Comply with legal obligations

5. Legal Bases for Processing

Under the GDPR, we rely on the following lawful bases to process your personal data:

Contract: Processing is necessary for a purchase or contract
Consent: You have given explicit consent
Legal obligation: To comply with laws and regulations
Legitimate interests: To improve our services and user experience (except where overridden by your rights)

6. Sharing Your Personal Information

We only share your data with:

Service providers: Such as hosting, payment processing, and email platforms (e.g., Stripe, PayPal, Mailchimp)
Legal authorities: When required by law or legal process
Professional advisors: Accountants, auditors, or legal representatives where necessary

All service providers are contractually obligated to handle your data in accordance with GDPR.

7. International Transfers

If we transfer your data outside the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as:

Adequacy decisions by the European Commission
Standard contractual clauses
Binding corporate rules

8. Data Retention

We will retain your data:

As long as necessary to fulfill the purposes for which it was collected
For legal, accounting, or reporting obligations
For marketing purposes (until you withdraw consent)

Once data is no longer required, it is securely deleted or anonymised.

9. Your Data Protection Rights

Under GDPR, you have the right to:

Access your personal data
Rectify inaccurate or incomplete data
Erase your data ("right to be forgotten")
Restrict processing of your data
Data portability
Object to processing (especially for marketing)
Withdraw consent at any time
Lodge a complaint with the Data Protection Commission (DPC) in Ireland

To exercise any of these rights, contact Fiona Dunning at: fiona@avenuedublin.ie

10. Cookies

Our website uses cookies to enhance your browsing experience. These include:

Essential cookies: Required for core functionality
Performance cookies: For analytics (e.g., Google Analytics)
Marketing cookies: To deliver relevant advertising

You can manage or disable cookies through your browser settings. For more information, please see our [Cookie Policy].

11. Security of Your Information

We implement appropriate technical and organizational measures to protect your data from unauthorized access, loss, or misuse. This includes secure server hosting, encryption of payment data, regular audits, and limited access controls.

12. Children’s Privacy

Our services are not directed at children under the age of 16. We do not knowingly collect personal data from children. If we learn that data has been collected from a child without verified parental consent, we will delete it immediately.

13. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites. Please review their privacy policies separately.

14. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Any changes will be posted on this page with the updated effective date.

We encourage you to review this Privacy Policy periodically to stay informed.

15. Contact Us

If you have questions or concerns about this Privacy Policy or your personal data, please contact:

Fiona Dunning
Avenue Dublin
Email: fiona@avenuedublin.ie
Website: https://avenuedublin.ie

Date: 27/05/2025